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Meet The Team
Katherine Latimer
Founder of The Social Wellness, Katherine Latimer is Virtual Assistant & Online Business Manager. Driven by a deep passion for business development and administrative efficiency, Katherine understands how overwhelming it can be to juggle day-to-day tasks while focusing on growing your business. ​Her passion lies in helping wellness & purpose-driven businesses streamline their operations and establish strong organizational systems. ​
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In her downtime, she enjoys activities that recharge her energy and inspire creativity. Yoga and Pilates are her go-to practices not only for maintaining physical strength, but also for cultivating inner peace, a perspective she brings into her work with wellness brands. She also embraces mindfulness through meditation and journaling, using these practices to stay grounded and intentional in both life and business.​​
Founder, Online Business Manager
Jesenia Silva
Communications Manager
Jesenia Silva is a communications and digital marketing professional with a strong background in strategy, content development, and stakeholder engagement.
She has supported organizations across government, nonprofit, and corporate sectors, bringing a versatile skill set to each role.
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Her experience includes working with Members of Parliament during federal campaigns, where she managed social media accounts, crafted messaging, and developed digital strategies to connect with constituents and amplify policy priorities.
She has also supported businesses in industries such as beauty, wellness, fashion, and professional services, helping them elevate their online presence, engage communities, and strengthen brand awareness.
In addition to her expertise in social media management, Jesenia has coordinated large-scale communications projects, facilitated events, and provided leadership in areas such as campaign management, analytics, and community outreach. She is passionate about blending creativity with strategy to deliver results that not only grow audiences but also build authentic relationships.​
Our Mission
Our mission is to help purpose-driven businesses thrive by providing expert support in business operations, organization, and strategy so they can focus on scaling their vision and achieving their goals. We believe in empowering these businesses to concentrate on their core impact, while we handle the behind-the-scenes work that drives growth and efficiency.
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We recognize that running a business is both deeply rewarding and incredibly demanding. From managing daily operations to building sustainable systems, the weight of “doing it all” can take its toll—especially for those whose work is rooted in care, connection, and community.
Our Values
Impact
Professionalism
We strive to contribute to businesses that are making a real difference in their communities and industries.
We approach every project with integrity, reliability, and a commitment to high standards.
Community
We believe in the power of collaboration and building supportive networks that uplift entrepreneurs and their audiences.
Authenticity
We value a genuine approach to business that honours honesty, integrity, and staying true to your mission and values, both personally and professionally.